Branding

Teach Cleo your brand, voice, audience, positioning, proof points, and personas.

Branding is the shared source of truth Cleo uses when it writes, recommends, and evaluates work for a site. Strong brand memory makes outputs more specific and reduces repetitive briefing.

The three areas

Tab	Use it for
Brand	Brand name, one-line description, offerings, audience, differentiators, proof points, and positioning.
Voice	Tone, writing principles, preferred language, and examples of how the brand should sound.
Persona	The people Cleo is writing for, including their goals, objections, and context.

Teach Cleo from source material

You can teach the brand from:

• A document such as a brand guide or positioning brief
• A public web page
• Text pasted directly into Cleo

Cleo proposes what it learned before changing the saved profile. Review the proposal and accept only the details that are accurate and current.

1. Open Branding

   Select the site, expand Orchestration, and choose Branding.

2. Add a trusted source

   Upload a document, enter a link, or paste source text. Avoid drafts that contain outdated claims.

3. Review the proposal

   Check names, offerings, audience, positioning, voice, and proof points. Remove anything Cleo should not reuse.

4. Save and refine

   Save the accepted changes, then complete any weak or missing fields shown by the memory-strength guidance.

Keep brand memory reliable

• Prefer approved brand documents and live website pages.
• Use specific proof points instead of unsupported superlatives.
• Update Branding after a repositioning, product launch, or audience change.
• Review voice examples before generating a large content batch.

Branding is shared across Cleo’s writing surfaces. Fix an inaccurate brand fact here instead of correcting the same fact in every draft.