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The Scoreboard is the front door to a site workspace. It brings the most important signals from Cleo’s enabled channels into one view so you can decide where to act next.

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What to use it for

  • Check the latest SEO and GEO position without opening separate tools.
  • Spot meaningful score movement and channel-level gaps.
  • Jump into a channel or recommendation that needs attention.
  • Give stakeholders a fast, non-technical view of the site.

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Read the Scoreboard

Treat scores as direction, not as a finish line. A score becomes useful when you compare it with its previous value, understand the inputs behind it, and connect it to business outcomes.

SEO

Technical and on-page health, discoverability, and measurable search performance.

GEO

Visibility, recommendation, prominence, citations, and supporting AI-search signals.

Channels

Local, social, reviews, leads, and paid activity when those modules are enabled.

Next actions

Direct links into the work most likely to improve the site’s position.
  1. Review the Scoreboard at the start of the week.
  2. Open any score or channel with a material change.
  3. Validate the underlying evidence before acting.
  4. Assign or complete the highest-impact work.
  5. Use a report to communicate progress at the end of the month.
Scores can move because the site changed, competitors changed, an engine produced different answers, or new data became available. Do not diagnose a movement from the headline number alone.